OVERVIEW
The work Gas Networks Ireland is undertaking is vital to the future of Ireland’s energy supply and for hitting our emissions targets. Still, many people in Ireland consider natural gas to be an old, dirty form of energy. The story of natural gas is complicated and not exactly interesting. We needed to align the future of Gas Networks Ireland with the future of Ireland itself. We developed a brand platform that focused on progress. Moving natural gas out of the past and into the modern day Ireland.
PRODUCTION
Creative Partner:
Blink
Seed Animation
ROLE
Creative Direction
Art Direction
Copywriting
Every detail, even down to the toothbrushes, were made by hand. The entire process took over 3 months.
