Aer Lingus are proud sponsors of the Irish rugby team, but they wanted to be seen as more, they wanted to be seen as supporters. During the 6 Nations the team need all the support they can get, especially when playing away from home. So who better to add more support than the very airline who flies supporters to those games. Using our knowledge as an airline and our passion as fans, we created two unique messages of support leading up to their biggest away clash - against England, in Twickenham, on St Patrick’s Day.