Prepay customers were not feeling the love from O2. So they developed a new Prepay deal: Unlimited Calls to anybody, on any network, at any time for only €10. At time when other networks were focusing on data, we were tasked to get people excited about talking.
Priority gave O2 customers exclusive access to events and special offers. We were tasked with creating excitement around Priority and encouraging more O2 customers to sign up.
