In 2018 Eir Sport needed a campaign for their sponsorship of the GAA County Championship.
Rather than focusing on the big names, we wanted to build upon our newly created ‘Let’s Make Possible…’ platform. We turned our attention to an underdog story and created an idea that would both celebrate possibility and utilise the breadth of Eir products and services. ‘One Day in NY’ was in the middle of production before budgetary issues put the project on hold.
