In an Absolut world... Arts & culture would be freely accessible to everyone. Dublin is a vibrant city filled with life and music.

Absolut will create a range of pop up busking events around the city featuring a range of top artists.

In an Absolut world... Money would grow on trees.

The solution to an economic downturn would be simple; money would grow on trees in Ireland’s major cities.

In an Absolut world... Late night snacks would be made by the world’s most creative chef - Heston Blumenthal.

You’ve spent the night clubbing and heading for the exit - this is when most Irish people end up stuffing their faces with dodgy kebabs or greasy burgers. That’s where the Absolut Chip Van comes in.