OVERVIEW
Tractor Beverages are on a mission to create a cleaner, healthier planet. But being the new kid on the block is tough when the environment is dominated by legacy soda conglomerates. We told the story of taking on these big soda bullies using our humble cup, who finds themself stuck in a dystopian world, yearning for something better.
PRODUCTION
Director: Andy Baker @ Hornet
Illustrator: Mel Baxter
Music: Valerie June covering Duran Duran
ROLE
Creative Direction
For such a visual campaign, it was tricky to translate this into radio. So for our audio campaign we developed a voice for Tractor.
World Surf League
Our art direction toolkit can also stretch outside of the brand campaign. Most recently we have sponsored the WSF, which included the creation of a bespoke longboard design.