OVERVIEW
Ben & Jerry’s had a problem. Fans loved their pints, but they wouldn’t dream of sharing them. Instead they would buy a Ben & Jerry’s for ‘me’ and a competitor’s share tube for ‘we’. So they created Scoop-apalooza, their first ever made-for-sharing ice cream. They tasked us with convincing fans to share.
PRODUCTION
Creative Partner:
Raygun
ROLE
Art Direction
Women's Aid received global news coverage and, for the first time in its 45 year history, 25% of all calls to their helpline were from callers seeking support on financial abuse.
