OVERVIEW
AiZtech Labs were in the process of developing an innovative, AI-powered method of testing for Covid-19. They approached us to help tell their story and bring their brand to life.
PRODUCTION
In-house
ROLE
Creative Direction
Brand Strategy
Copywriting
The first challenge was the name. We developed a series of options, but didn’t win the battle and iSelfie was retained.
With the name locked in we explored a wide variety of brandmarks. We focused on making the ‘i’ a symbol for how the service works and how people interact with the brand.
We landed on 4 areas we felt were working well, and explored these further.
Through a series of research and testing the [i]Selife approach was chosen. Collaborating with their global team we developed the full brand system.
We worked closely with their digital team to ensure the brand was implemented into every touch point.