Childhood obesity in Ireland had reached epidemic proportions. 1 in 4 children were overweight. As a result, children have a higher risk of developing serious illnesses, such as Type 2 diabetes, heart disease, stroke and certain types of cancer. For many parents they simply lack the knowledge to tackle the issue. It was also a problem that develops over time, to the point where it seems too far gone to ever correct. We focused on empowering parents by means of small, achievable steps.